Google Play listing character limits

Play enforces three hard limits on the store listing text. Exceeding any of them stops the listing being saved; it is not a review judgement, so it is one of the few rejection causes you can be completely certain about in advance.

Why your count may disagree with Play's

Play counts characters, not bytes and not words. An emoji frequently counts as two, and a character outside the basic Latin range can also count as more than one. If your editor says 30 and Play says 31, a non-Latin character is usually the reason.

What to do about a title that will not fit

Cut the category words first. A title reading "Photo Editor - Collage Maker & Filters" spends most of its thirty characters on words the store already knows from your category, and none of them are what someone types into search.

The limit is not the target

A short description at exactly 80 characters is often a short description that has been padded. The field is displayed in full, so it is read as a sentence, and a padded one reads like a padded one.

Where this comes from: these Play checks come from rejections and warnings measured on our own submissions, not only from the documentation.

Source: Play Console listing limits, verified 2026-09-15