Apple rejected 2,093,244 submissions in 2025

Find out before the reviewer does.

Paste your listing, answer a few questions about the app, and see the rejection risks, each with the policy clause behind it.

Scan a submission

Google Play App Store

Your listing

The words and images that go on the store page.

App name

Short description

Play allows 80 characters.

Subtitle

Apple allows 30 characters.

Keywords

Apple allows 100 characters in total, comma separated.

Promotional text

Apple allows 170 characters.

Full description

Paste it exactly as you will submit it, line breaks and any HTML included. Both matter.

Icon (PNG)

Feature graphic (PNG)

Screenshots (PNG — select all of them)

About your app

Most rejections are not about the listing at all. These are the ones we can check without your build.

Privacy policy URL

We fetch it and check that it loads. A policy URL behind a certificate error is a rejection.

Support URL

Users can create an account in the app

An account can be deleted from inside the app

The app requires a login before anything can be used

Demo credentials are in the review notes

The app collects any user or device data

That collection is declared in Data safety / App Privacy

The app sells anything — subscriptions, one-off purchases, or credits

Export-compliance questions are answered in App Store Connect

Your screenshots are measured in your browser and never uploaded. Your listing text is sent to our server, because we have to read it to check it.

What we actually check

The listing

Character limits, promotional wording the stores forbid, HTML that silently breaks your description, icon and screenshot dimensions, exact aspect ratios, and the alpha-channel rule that runs in opposite directions for the icon and the feature graphic.

The submission around it

Whether your privacy policy and support URLs actually load, whether an account can be deleted from inside the app, whether a login wall has demo credentials behind it, and whether what you collect matches what you declared.

What we could not check

Named every time. Leave the icon out and the report says the icon was not checked, never that the icon is fine. A gap you know about is worth more than a clean result you cannot trust.

Why Apple is free and Play is not

Because we have earned the right to charge for one of them, and not for the other.

The Play checks come from rejections and warnings measured on our own submissions: the single line break that silently disappears, the price word that costs you featuring without costing you approval, the version code that is burned the moment Play accepts it. None of those are in the documentation.

The Apple checks come from Apple's published guidelines. We have not submitted to Apple, so we have measured nothing there. That is a real difference in what a check is worth, and charging the same for both would be pretending otherwise. Apple stays free until it is earned, and every Apple report says on its face where its checks came from.

What that distinction means in practice →

Your screenshots never leave your browser

Your screenshots, icon and feature graphic are measured on your own device. Your browser reads their dimensions, file size and colour type, and sends us only those numbers.

Your listing text is sent to our server, because we have to read the actual words to check them, and it is going to be public on the store in any case. We would rather tell you exactly where that line falls than claim a tidier one.